Privacy Policy

Last Updated: January 28, 2026

Prime Lead Exchange, LLC ("Prime Lead Exchange," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website primeleadexchange.com (the "Website") or use our lead generation services (the "Services"). Please read this Privacy Policy carefully. By accessing or using our Website or Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Company Information

Prime Lead Exchange, LLC is a Delaware limited liability company engaged in the business of lead generation services for various industries including home services, legal, health insurance, and financial services.

2. Information We Collect

We collect Personal Information in several ways:

2.1 Information You Provide to Us

We collect Personal Information that you voluntarily provide to us when you:

• Register for an account or create a profile
• Fill out forms on our Website
• Request a quote or express interest in services
• Contact us via email, phone, or other communication channels
• Subscribe to our newsletter or marketing communications

The Personal Information you provide may include:

• Contact details: name, email address, telephone number, mailing address, and ZIP code
• Business information: company name, website, founding year, annual revenue, number of locations
• Service preferences: industry type, service categories, geographic areas of interest
• Financial information: budget ranges, payment information (when applicable)

2.2 Information Collected Automatically

When you access our Website, we may automatically collect certain information, including:

• Device information: IP address, browser type, operating system, device identifiers
• Usage data: pages visited, time spent on pages, click patterns, referring URLs
• Location data: general geographic location based on IP address
• Cookies and similar technologies: session cookies, persistent cookies, web beacons, and pixels

2.3 Information from Third Parties

We may collect Personal Information from third-party sources, including:

• Lead validation services such as TrustedForm and Jornaya
• Public databases and data aggregators
• Marketing partners and affiliates
• Social media platforms (when you interact with our social media presence)

3. How We Use Your Information

We use the information we collect for the following purposes:

• Provide Services: To deliver our lead generation services, connect contractors with potential customers, and facilitate business transactions
• Communication: To respond to inquiries, provide customer support, and send service-related communications
• Marketing: To send promotional materials, newsletters, and information about our services (with your consent where required)
• Improvement: To analyze usage patterns, improve our Website and Services, and develop new features
• Compliance: To comply with legal obligations, enforce our terms, and protect our rights and the rights of others
• Lead Validation: To verify the quality and authenticity of leads using third-party validation services

4. How We Share Your Information

We may share your Personal Information with:

• Service Providers: Contractors, businesses, and professionals who may be interested in the leads we generate
• Third-Party Vendors: Companies that provide services on our behalf, such as hosting, analytics, payment processing, and customer support
• Lead Validation Partners: Services such as TrustedForm, Jornaya, and similar providers that help validate and certify lead compliance
• Business Partners: Companies with whom we have marketing or business relationships
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Lead Distribution

As a lead generation company, we connect consumers seeking services with qualified service providers. When you submit information through our Website:

• Your information may be shared with one or more service providers in your area who can fulfill your service request
• We may use exclusive or shared lead distribution models depending on the service and arrangement
• Service providers who receive your information are required to handle it in accordance with applicable privacy laws

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our Website. You can control cookie preferences through your browser settings. However, disabling cookies may limit your ability to use certain features of our Website.

7. Data Security

We implement commercially reasonable physical, technical, and administrative security measures to protect your Personal Information from unauthorized access, use, or disclosure. These measures include:

• Encryption of data in transit and at rest
• Access controls and authentication requirements
• Regular security assessments and monitoring
• Employee training on data protection practices

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When Personal Information is no longer needed, we will securely delete or anonymize it.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your Personal Information:

• Access: Request a copy of the Personal Information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your Personal Information (subject to certain exceptions)
• Opt-Out: Opt out of marketing communications by clicking "unsubscribe" in emails or contacting us
• Do Not Sell: Request that we do not sell your Personal Information (for California residents)

To exercise these rights, please contact us at hello@primeleadexchange.com.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• The right to know what Personal Information we collect, use, disclose, and sell
• The right to delete your Personal Information
• The right to opt out of the sale or sharing of your Personal Information
• The right to non-discrimination for exercising your privacy rights
• The right to correct inaccurate Personal Information
• The right to limit the use of sensitive Personal Information

To submit a request, please contact us at hello@primeleadexchange.com or call us. We will verify your identity before processing your request.

11. TCPA Compliance

We are committed to compliance with the Telephone Consumer Protection Act (TCPA). By providing your telephone number and submitting a form on our Website, you consent to receive calls and/or text messages from Prime Lead Exchange and/or our partners regarding your inquiry. You may revoke this consent at any time by contacting us.

12. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Children's Privacy

Our Website and Services are not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If we become aware that we have collected Personal Information from a child, we will take steps to delete such information.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective when posted on this page with an updated "Last Updated" date. Your continued use of our Website or Services after any changes constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: